Erik Sellfors

California REO Broker

Erik Sellfors

Erik Sellfors


Since 1992, Erik has served nearly every major lending institution and many of the nations GSE’s. A professional broker with 28 years of REO experience.

CELL: (805) 522-1113

California Broker License #00964871

Erik Sellfors

Erik is the Broker-Owner and serves the Southern California counties of Ventura and Los Angeles. He has 35 years of experience selling homes and has been selling REO for 28 of those. He’s responsible for running the REO team and has extensive experience in foreclosure, eviction, occupant outreach, cash for keys, evaluations, and retail style marketing for REO properties.

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BPO & Marketing Strategy

Erik has been completing BPO’s since 1992 when they were 8 1/2 x 14 legal paper documents with pasted photos. Erik values every property himself using years of in-field knowledge. Selling homes in the same cities for 35 years allows him to understand the nuances of values neighborhood by neighborhood. Erik assists investment firms in due diligence when acquiring new portfolios. Having rehabbed so many properties, he offers ROI analysis to determine a sales strategy to determine whether to go AS-IS or repaired.

Cash For Keys

Dealing with occupants in areas with rent control and eviction moratoriums takes advanced training and ability. Working closely with our eviction attorneys and clients to determine best case scenarios is of utmost importance. Knowing the local laws city by city and maintaining legal compliance is critical. Staying safe, yet making contact with remaining occupants is our top priority. Finding real world solutions for both our client and the occupants takes creativity and more effort than ever before.

Retail-style Marketing

Erik sets himself apart from other REO agents by using high-end retail style marketing on every REO assigned to him. We begin by hiring professional photographers to shoot every asset. Photo re-touching is performed to make each photo look it’s best. We use digital staging to enhance vacant homes. We hire professional drone photographers to capture the benefit of locations and to enhance the “lifestyle” of each home’s location. Finally, we use the #1 ranked virtual tours in the industry: Matterport. We believe so strongly in this technology that we have our own account allowing us to host unlimited tours. Considering whether or not to go AS-IS or repaired? Let us shoot a complete 3D virtual tour for you so you can make the decision before going on market. You’ll see exactly what a buyer would before you lose valuable marketing time.

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